A Hospitality Sales & Marketing Analyst drives revenue growth by analyzing market trends, consumer behavior, and sales data to optimize marketing campaigns. They bridge the gap between sales and marketing teams by forecasting trends, measuring campaign ROI, and preparing actionable reports to inform strategic business decisions. 

Key Responsibilities

• Data Analysis & Reporting: Analyze internal and external data to track key performance indicators (KPIs) and create actionable sales/marketing reports.
• Market Research: Research consumer booking habits, demographics, and preferences to identify target audiences.
• Campaign Optimization: Evaluate the effectiveness of marketing campaigns, promotions, and advertising strategies.
• Forecasting & Strategy: Monitor market trends to forecast future sales and contribute to strategic marketing initiatives.
• Competitive Analysis: Track competitors' tactics, pricing, and distribution methods.
• Collaboration: Work closely with sales teams to understand objectives and provide data-driven insights. 

Required Skills and Qualifications

• Technical Skills: Proficiency in SQL, Microsoft Excel (modeling/data analysis), and CRM platforms (e.g., Salesforce).
• Analytical Abilities: Strong capability in statistical analysis, data mining, and using web analytics tools (e.g., Google Analytics, Adobe).
• Communication: Ability to communicate complex data findings and insights to non-technical stakeholders.

Common Qualifications

• Experience: Previous experience in hotel sales & marketing research, data analysis, or sales support.

A Hotel Sales Manager drives revenue by developing and executing strategies to increase bookings, focusing on corporate accounts, group sales, and securing groups for special events. They prospect for new business, maintain client relationships, negotiate contracts, and collaborate with marketing to meet occupancy and revenue targets. 

Core Responsibilities

• Sales Strategy: Develop and implement sales plans, strategies, and marketing campaigns to maximize profitability.
• Business Development: Prospect new clients via cold calls, emails, and site visits, while nurturing existing accounts.
• Negotiation & Closing: Negotiate room rates, meeting space rentals, and catering contracts, ensuring high customer satisfaction.
• Market Analysis: Monitor competitors, industry trends, and market conditions to adjust sales tactics.
• Maintain Rate Integrity: Keep a close eye on surrounding accommodation rates to ensure we remain priced appropriately in the market to gain pick-up and ensure our rates benefit the hotel from a profitability standpoint. 
• Reporting & Forecasting: Prepare sales reports, revenue forecasts, and budgets for hotel management.
• Relationship Management: Liaise with clients, business contacts, and local community leaders to stay at the forefront of upcoming accommodation needs in the area.
• Internal Collaboration: Work with revenue management, front desk, and hotel leadership to maximize guest experience. 

Additional Responsibilities

·         Attend weekly sales / revenue calls

·         Log and maintain accurate sales contact data

·         Construct, execute, and follow up on sales activity action plans

Required Skills and Qualifications

• Experience: Generally, 3-5+ years of hotel sales, marketing, or hospitality experience.
• Education: Bachelor’s degree in business, Marketing, or Hospitality Management preferred.
• Communication: Strong interpersonal, negotiation, and presentation skills.
• Technical Knowledge: Proficiency with hotel CRM systems, property management systems (PMS), and Microsoft Office.
• Analytical Skills: Ability to analyze data and market trends to drive revenue decisions. 

Key Performance Indicators

• Meeting or exceeding monthly/annual sales revenue goals.
• Increase in RevPAR (Revenue Per Available Room) and occupancy rates.
• Growth in new corporate/group accounts.
• Placement on weekly/monthly STR reporting

You will direct and coordinate hotel activities to obtain optimum efficiency and economy of operations and maximize full potential with a balanced focus on the hotel’s mission, guests, employees, and owners’ satisfaction.

DUTIES AND RESPONSIBILITIES

o    Delivering outstanding service to guests and leading others by example

o    With the support of the Corporate Operations Team, develop service guidelines and ensure practices that are seamlessly executed

o    Build an inspired, collaborative, masterful hospitality-minded team

o    Monitor and track departmental operations performance

o    Take the lead in ensuring a “guests first” approach 

o    Monitor and manage staffing to optimize guest satisfaction while balancing within budget. The General Manager will be responsible for approving payroll and reviewing and providing reasoning reporting for the month-end closing process. Experience with M3 accounting software is preferred but not required.  

o    Serve as a mentor and develop relationships with Assistant General Manager, Sales, and hotel staff to support their growth, while simultaneously being a dedicated to personal growth, taking in all there is to learn for your own professional development

o    Participate in and carry out additional tasks as assigned by Ownership and Corporate Office

REQUIREMENTS

o    Thorough knowledge of all aspects of hotel operations

o    Strong people and time management skills

o    Ability to assign or delegate work and authority to others

o    A degree in hotel management or a related field or the equivalent of two years of experience in the hotel industry

o   Marriott Brand experience is strongly preferred but not required

You will direct and coordinate hotel activities to obtain optimum efficiency and economy of operations and maximize full potential with a balanced focus on the hotel’s mission, guests, employees, and owners’ satisfaction.

DUTIES AND RESPONSIBILITIES

o    Delivering outstanding service to guests and leading others by example

o    With the support of the Corporate Operations Team, develop service guidelines and ensure practices that are seamlessly executed

o    Build an inspired, collaborative, masterful hospitality-minded team

o    Monitor and track departmental operations performance

o    Take the lead in ensuring a “guests first” approach 

o    Monitor and manage staffing to optimize guest satisfaction while balancing within budget. The General Manager will be responsible for approving payroll and reviewing and providing reasoning reporting for the month-end closing process. Experience with M3 accounting software is preferred but not required.  

o    Serve as a mentor and develop relationships with Assistant General Manager, Sales, and hotel staff to support their growth, while simultaneously being a dedicated to personal growth, taking in all there is to learn for your own professional development

o    Participate in and carry out additional tasks as assigned by Ownership and Corporate Office

REQUIREMENTS

o    Thorough knowledge of all aspects of hotel operations

o    Strong people and time management skills

o    Ability to assign or delegate work and authority to others

o    A degree in hotel management or a related field or the equivalent of two years of experience in the hotel industry

o   Marriott Brand experience is strongly preferred but not required

You will direct and coordinate hotel activities to obtain optimum efficiency and economy of operations and maximize full potential with a balanced focus on the hotel’s mission, guests, employees, and owners’ satisfaction.

DUTIES AND RESPONSIBILITIES

o    Delivering outstanding service to guests and leading others by example

o    With the support of the Corporate Operations Team, develop service guidelines and ensure practices that are seamlessly executed

o    Build an inspired, collaborative, masterful hospitality-minded team

o    Monitor and track departmental operations performance

o    Take the lead in ensuring a “guests first” approach 

o    Monitor and manage staffing to optimize guest satisfaction while balancing within budget. The General Manager will be responsible for approving payroll and reviewing and providing reasoning reporting for the month-end closing process. Experience with M3 accounting software is preferred but not required.  

o    Serve as a mentor and develop relationships with Assistant General Manager, Sales, and hotel staff to support their growth, while simultaneously being a dedicated to personal growth, taking in all there is to learn for your own professional development

o    Participate in and carry out additional tasks as assigned by Ownership and Corporate Office

REQUIREMENTS

o    Thorough knowledge of all aspects of hotel operations

o    Strong people and time management skills

o    Ability to assign or delegate work and authority to others

o    A degree in hotel management or a related field or the equivalent of two years of experience in the hotel industry

o   Marriott Brand experience is strongly preferred but not required